In 2007 Bono Vox, frontman of the band U2, was honoured by the NAACP for his work in the field of civil rights and education. In his speech he had to bridge the cultural divide from Catholic Ireland where he grew up to the black urban streets of the US. The NAACP is the civil rights movement from Dr Martin Luther King. In this classic speech Bono goes through all the right steps to build a connection with his ‘black’ audience.
He flatters his hosts and the organization and makes himself small and likable. He uses their examples, their language and their heroes. In the end this ‘white almost pink boy from Ireland‘ almost starts to sound like a black reverend from the South!