How do I make that connection with my audience? There are a lot of techniques you can use in the beginning to create that bond. One is flattery, we all like to be liked. And remember the bigger the gap, the bigger the bridge needs to be. A second technique is personal disclosure. By sharing some information on your personal background you become likeable for your audience. And another very strong technique is to connect with the values of your audience. Once they have connected with you at the values level it will be hard to disagree on the implementation.
Check out this controversial speech by then Commander in Chief General Peter van Uhm (The Netherlands). In front of an audience of writers and artists he holds a speech that has as a topic that the best instrument for peace is the gun! You can imagine the bridge he needs to build. Look how he uses all the techniques to make a convincing argument