This speech by Hillary Rodham Clinton comes shortly after she lost the nomination race to Barack Obama. But the message she projects in her orange suit is clear: I’m not disappearing in the background. I’m back and I’m here to stay.
With strong body language, a good build up of her own ethos and a clear message of party unity she does not only reposition herself but she also connects with the audience in a great way. She connects at value level and delivers her message with a sense of urgency appropriate for the occasion.
It is also a prime example of a strong female communication style. She uses examples that appeal to the women in the audience, she uses inclusive language and demonstrates strong leadership in her rhetoric. She is not ‘one of the boys’ but willing to ‘lead the boys’. A challenging position for a woman in a male dominated environment but one she masters with great skills, passion and engagement.
The winning tricolon? “No way, no how, no McCain!”