Body language and voice control are crucial if you want to persuade your audience. But how do you maintain your composure under attack? See how the legendary Prime Minister Margaret Thatcher holds herself in her last performance in the Lower House on November 22 1990.
Her logos (logic-ratio) is brilliant. She picks up one word: relatively. She uses this small opening in the argumentation to move onto the attack and in her unique style she turns the tables on the opposition using strong body language, voice control and even humor. With strong ethos (charisma) and high pathos (emotion) she performs what has become known as Margaret Thatchers Last Stand Against Socialism. A classic performance with which she bowed out of active politics with strength and style!