On the 28th of August 2013 Bill Clinton delivered a speech at the 5oth commemoration of the March on Washington. In this brief speech he demonstrates how to connect a historical event with current debates. A great example of ‘Kairos’ (the right or appropriate moment in time). He does this in a seemingly effortless way linking the dream of Dr. King to the current debates like the political gridlock, medicare and assault rifle background checks. And he does it without becoming hostile, aggressive or alienating his audience.
If we look at his techniques we see a lot of personifications (out flowed the Civil Rights act), oppositions (but a great democracy does not make it harder to vote then to buy an assault rifle) and tricolors (but we don’t face beatings, lynchings and shootings). But the strongest one is the repetition of the personification ‘open those stubborn gates’. With five mentions in two pages os speech that is clearly the core message of this short but powerful speech.
If you want to receive a pdf of the technique–color-coded text of the speech please send an email to firstname.lastname@example.org.