• “Kursen var mycket trevlig, lärorik, användbar och viktig…”

    – Ulrike Frank, Sr. Scientific Officer, Swedish Chemical Agency


  • “Ruben is a highly skilled and insightful negotiator, who understands the fabric and dynamics of negotiations.”

    – Rasmus Clausen, Head of Section, Danish Ministry of Defence.

  • “StIPS tailored it’s lectures to our audience of dynamic, young professionals with murderous time constraints. We couldn’t be happier with the results. ”

    Boris Ajeganov, Public relations officer, Stockholm Association of International Affairs

  • “This knowledge helped me to give several successful presentations and I will use these skills throughout my whole life.Thank you.”

    – Rebecca Demonkos, CEMS Graduate Handelshögskolan / SSE

  • “You get very practical tools that you can use in your everyday life. I recommend this lecture to everyone that has to hold a meeting or a presentation.” 

    – Elisa Magnusson, Utbildningsledare Folkuniversitetet Stockholm

Ethos, pathos & values by Barack Obama

Connecting with your audience is all about creating a relationship. See which tools Obama uses to connect with the values of his audience when he announces his candidacy for the US Presidency. God, country and family in the first minutes of the speech, even without mentioning them. The location of the speech also plays a key role as it puts him in line with the great statesmen of the US. A good example of strong ethos, pathos and connecting through values.