• “Kursen var mycket trevlig, lärorik, användbar och viktig…”

    – Ulrike Frank, Sr. Scientific Officer, Swedish Chemical Agency


  • “Ruben is a highly skilled and insightful negotiator, who understands the fabric and dynamics of negotiations.”

    – Rasmus Clausen, Head of Section, Danish Ministry of Defence.

  • “StIPS tailored it’s lectures to our audience of dynamic, young professionals with murderous time constraints. We couldn’t be happier with the results. ”

    Boris Ajeganov, Public relations officer, Stockholm Association of International Affairs

  • “This knowledge helped me to give several successful presentations and I will use these skills throughout my whole life.Thank you.”

    – Rebecca Demonkos, CEMS Graduate Handelshögskolan / SSE

  • “You get very practical tools that you can use in your everyday life. I recommend this lecture to everyone that has to hold a meeting or a presentation.” 

    – Elisa Magnusson, Utbildningsledare Folkuniversitetet Stockholm

Making the connection, shared values

How do I make that connection with my audience? There are a lot of techniques you can use in the beginning to create that bond. One is flattery, we all like to be liked. And remember the bigger the gap, the bigger the bridge needs to be.  A second technique is personal disclosure. By sharing some information on your personal background you become likeable for your audience. And another very strong  technique is to connect with the values of your audience. Once they have connected with you at the values level it will be hard to disagree on the implementation.

Check out this controversial speech by  then Commander in Chief General Peter van Uhm (The Netherlands). In front of an audience of writers and artists he holds a speech that has as a topic that the best instrument for peace is the gun! You can imagine the bridge he needs to build. Look how he uses all the techniques to make a convincing argument